LateRooms Extra - Brand Identity

LateRooms.com knows hotels. But the brand also knows customers don't book hotels for the sake of it. In order to achieve the business' ambitious growth goals, my team and I were tasked with creating a brand identity for a new product offering - a cutting-edge platform that enabled customers to bundle their hotel bookings with more products, including train tickets, events and attractions.

By combining simplicity and functionality, the copy for our chosen route leveraged an on-the-tin approach that paid respects to LateRooms' heritage as an established brand and enabled both new and existing customers to immediately understand what was on offer. More experiences. More fun. Better trips.

We also looked to establish LateRooms as a force of positive energy, an encouraging angel on your shoulder telling you to shoot your shot. Our tagline doubles as an inspiring call to action, a catalyst for those who may be on the fence about whether to book a trip.