Hungry Horse - Brand Identity '23

In Autumn 2023, Hungry Horse introduced a new menu boasting flavoursome favourites and great-tasting classics. The task? Create an irresistible brand identity for 23/24 that celebrates exciting new food and champions the Hungry Horse experience.

Armed with a brief that stressed the importance of tradition, as well the brand's plan to plate up even more customer favourites, we understood this wasn't a reinvent the wheel situation. With that in mind, we set about creating a menu identity that reassured loyal customers and reinforced all the best bits about Hungry Horse.