AO - Gifting Season '24

AO is the UK's leading online seller of electricals. With a great range of tech for every room in the house, AO needed a multi-channel campaign that could raise brand and product awareness throughout the winter period and win over customers in the lead up to Christmas.

Utilising AO's distinct and playful system of 2D shapes paired with an eye-catching glitter-green palette and an array of inspiring copy, we produced a medley of eye-catching assets for social media, print, and OOH formats. And by introducing catchy categories that made shopping quick for customers, we were able to target a wide range of shoppers and help them tick off their wish-lists with ease.